The information we manage, how it's used,
and who we share it with

We prioritize your privacy and aim to provide clarity regarding the gathering, 

utilization, and sharing of your personal data.

Introduction
This privacy disclosure furnishes you with information on the acquisition and handling of your personal information while using our websites, namely optimizepress.com, members.optimizepress.com, marketplace.optimizepress.com, and optimizesupport.com.

By submitting your data, you confirm that you are at least 18 years old.

Information Collection, Purpose, and Legal Basis
Personal data refers to any information that can identify an individual, excluding anonymized data.

We may process the following categories of personal data:

Communication Data, encompassing any messages you transmit to us, whether through our website's contact form, email, text, social media messages, posts, or any other form of communication. We process this data for communication purposes, record-keeping, and for the legitimate interests of establishing, pursuing, or defending legal claims. Our legal basis for this processing is our legitimate interest in responding to your messages, maintaining records, and handling legal claims.

Customer Information, which encompasses data related to your purchases of goods and/or services, such as your name, title, billing address, delivery address, email address, phone number, contact details, purchase specifics, and your payment card details. We process this information to deliver the goods and/or services you've acquired and to maintain transaction records. Our legal basis for this processing is the execution of a contract between you and us or the initiation of such a contract at your request.

User Information, which includes data on your usage of our website and online services, as well as any data you publish on our website or through other online services. We process this information to manage our website, provide relevant content, ensure website security, maintain backups, and facilitate the publication and administration of our website, online services, and business. Our legal basis for this processing is our legitimate interest in effectively administering our website and business operations.

Technical Data that includes data about your use of our website and online services such as your IP address, your login data, details about your browser, length of visit to pages on our website, page views and navigation paths, details about the number of times you use our website, time zone settings and other technology on the devices you use to access our website. The source of this data is from our analytics tracking system. We process this data to analyse your use of our website and other online services, to administer and protect our business and website, to deliver relevant website content and advertisements to you and to understand the effectiveness of our advertising. Our lawful ground for this processing is our legitimate interests which in this case are to enable us to properly administer our website and our business and to grow our business and to decide our marketing strategy.

Marketing Data that includes data about your preferences in receiving marketing from us and our third parties and your communication preferences. We process this data to enable you to partake in our promotions such as competitions, prize draws and free give-aways, to deliver relevant website content and advertisements to you and measure or understand the effectiveness of this advertising. Our lawful ground for this processing is our legitimate interests which in this case are to study how customers use our products/services, to develop them, to grow our business and to decide our marketing strategy.

We may utilize Customer Information, User Information, Technical Information, and Marketing Information to provide you with pertinent website content and advertisements, which may include Facebook ads or other display ads, and to assess the efficacy of the advertising we present to you. Our legal basis for this processing is our legitimate interest in expanding our business. We may also employ this data for sending additional marketing communications. Our legal basis for this processing is either your consent or our legitimate interest, specifically, business growth.

Sensitive Information
We do not gather any Sensitive Information about you. Sensitive data encompasses details related to race or ethnicity, religious or philosophical beliefs, sexual orientation, political opinions, health information, genetic and biometric data, and membership in trade unions. We also do not collect information pertaining to criminal convictions and offenses.

In situations where we are legally obligated to collect personal data, or when it's necessary under the terms of our contract with you, and you fail to provide the requested data, we may be unable to fulfill the contract, such as delivering goods or services. If we have to cancel a product or service due to missing data, we will notify you promptly.

We will only use your personal data for the purpose it was initially collected or for a reasonably compatible purpose, if required. For further details, please contact us via email. If we ever need to use your information for an unrelated new purpose, we will inform you and clarify the legal basis for processing.

We may process your personal data without your knowledge or consent when it is mandated or allowed by law.

It's important to note that we do not engage in automated decision-making or any form of automated profiling.

Protection of Data
We have established security protocols to prevent the accidental loss, misuse, alteration, disclosure, or unauthorized access to your personal data. Access to your personal data is granted solely to employees and partners who have a legitimate business need to access such information. They will handle your personal data in accordance with our instructions and are obligated to maintain its confidentiality.

In the event of any suspected breach of personal data, we have established procedures to address the situation, and if legally mandated, we will notify both you and the relevant regulatory authority of the breach.

Data Retention
We will retain your personal data only for the duration necessary to fulfill the purposes for which it was collected, including meeting legal, accounting, or reporting obligations.

When determining the appropriate retention period, we consider factors such as the quantity, nature, and sensitivity of the data, potential risks from unauthorized use or disclosure, the purposes of processing, alternative means of achieving these purposes, and legal requirements.

For tax-related purposes, the law obligates us to retain basic customer information (including Contact, Identity, Financial, and Transaction Data) for six years after the termination of customer relationships.

Your Legal Entitlements
In accordance with data protection regulations, you possess certain rights concerning your personal data. These rights encompass the ability to request access, correction, erasure, restriction, data transfer, objection to processing, data portability, and, when processing is based on consent, the right to withdraw consent.

For further information on these rights:

Should you wish to exercise any of the aforementioned rights, kindly contact us via email. There is no charge for accessing your personal data or exercising these rights. However, if your request is evidently unfounded, repetitive, or excessive, we may levy a reasonable fee or decline to fulfill your request in such cases.

To verify your identity and safeguard your right to access your personal data (or exercise other rights), we may need specific details from you. This is a security measure to prevent the disclosure of personal data to unauthorized individuals. We may also request additional information to expedite our response to your request.

Our objective is to address all valid requests within one month. If your request is exceptionally complex or if multiple requests have been submitted, it may occasionally take longer than a month. In such instances, we will promptly notify you.


Policy Revision Date: November 1, 2023